by Melinda | Jun 22, 2022 | Posts
I want to tell you a little bit about daring to be different so customers can find you. “Daring” and “Different” have uncertainty attached to them, and that can quickly turn into fear. The thought of doing stand-up comedy in a club in New York...
by Melinda | Nov 24, 2019 | Business Tips, Content Marketing, Marketing Tips
What do a Green Bean Casserole and smart marketing have in common? They put a product into the context and circumstances of customers’ lives. The problem with most marketing is it usually covers the features but leaves out how it makes a customer’s life better....
by Melinda | Aug 28, 2019 | Business Tips, Marketing Strategy, Marketing Tips
Your business doesn’t have to miss out on the annual pumpkin spice craze. Here are a few refreshingly fun ideas to inspire your marketing! Ah, the magic of pumpkin spice marketing! 2.1 million Instagram posts with the hashtag #PumpkinSpice (as of...
by Melinda | Jun 10, 2018 | Business Tips, Marketing Tips, Networking
You’ve heard of TMI (Too Much Information), right? Usually, it’s associated with someone sharing cringe-inducing information that burns an image into your mind and prevents you from making eye contact with that person for eternity. Well, there’s also a thing...
by Melinda | Mar 10, 2018 | Business Tips, Marketing Strategy, Marketing Tips, Posts
Email discrimination is real. If you are making these two costly email mistakes, your well-crafted business emails may be going straight to the spam folder. It’s like you NEVER SENT THEM. We don’t have a lot of control over what happens once we hit...
